antelope. "The new look accents muscle, agility, and speed...attempts to market the car as a more luxurious vehicle." This process was not a quick one as it took almost a year for the update to be complete so clearly much thought went into it. The whole new look is very contemporary and with the times of today.
I chose this article because in my Marketing Strategy class we recently discussed brand symbols. Many people know brands or items because of the company's brand symbol and this symbol usually symbolizes what the company stands for. I think the change of the emblem is great. It is still the antelope so people will still know it is for the Impala but it definitely has more of a modern look to it so it is fresh and new. I think it very interesting of all the thought that goes into the brand symbol, it really can help or hurt a company.
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| Old Emblem |
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| New Emblem |
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