This article relates to Chapter 1 of the textbook we are reading in class. It deals with the topic of maintaing innovation in a tough economy.
The social environment is forever changing and businesses must be able to keep up with these changes or they will fail. Creating smaller venues will allow these companies to reach their target markets for their business. These businesses are understanding their consumers financial situations and are working to fit in with the consumers new spending habits. If companies continue to put the consumers first they will succeed as a company and this will make the consumers and the companies both happy.
Restaurants Crave Smaller Venues Article Website

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