"Checking In" with Female Travelers

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  "Today, women make up nearly half of all business travelers - and that number is projected to increase in the decades ahead."  There are many new marketing pushes towards the female traveler; for example, ladies only bathrooms on airlines and lighter-fare menus at hotels.  Even though there are some great initiatives there are still many challenges ahead.  To help with these challenges Hyatt Hotels put forth a project to get some answers.  The main conclusion that the Hyatt project found out was that female travelers main desire is to be accomodated.
     I chose this article for a few reasons.  One, is that I travel often for my job so many of the points the article discussed I could relate to.  I also chose this article because many topics that have been discussed in my marketing class were portrayed.  The article discusses how it is important for travel arrangements to be more personalized.  This ties in with marketing segmentation.  Years ago segementation was not available, it was a one and only kind deal.  However, with all the advances in marketing and technology, segmentation and personalization can be achieved.  Another topic from class discussed in the article is primary data collection.  The project Hyatt launched was achieved through primary data collection, specifically focus groups.
     This article was a great read and really helped connect the textbook I am reading for class and the real business world.

*This article is unavailable on WSJ.com*