Malls' New Spin on Leisure

Rendering of IntoOutdoors

     This article discusses the project IntoOutdoors.  It is to open next year in the English countryside and will sit on 125 acres.  It will combine traditional stores with outdoor attractions as well.  "It uses entertainment to lure customers to shopping centers, then keep them there all day and keep them spending, rather than losing business to online-shopping sites."  The director of IntoOutdoors, Simon Tothill, explains "We're trying to make a living experience, rather than just a retail one." 
     I love to shop so of course I would choose this article to write about.  This idea sounds great and I am sure it will be a success.  Yes, internet shopping is becoming much more popular but the internet cannot provide the real experience of shopping and actual hands on activities.  The IntoOutdoors center will allow shoppers to consider both.  The center will allow all types of people to find something they are interested in, whether it be the shops themselves, restaurants, or physical activities such as fishing.  This seems like it will be an awesome place and I hope to one day check it out in person.

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