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This article discusses how copyrighted movies are ending up on YouTube. YouTube has a special program called Content ID which helps identify copyrighted material so content owners can block the content from appearing on the site altogether, or in certain geographical markets.
I think YouTube is a great program. It allows you to watch clips of shows, whole shows, music videos, upload your own videos to share, watch tutorials, the options are endless. I think the big concern companies face are with the uploading of their movies illegally. When this happens the companies are not benefiting in any; no profit. If companies wanted to combat this they could make the movies available themselves with either a fee or place advertisments in the movies for a profit.
If the companies do not have the movies available and people want to watch them they will whether it is legal or illegal so companies should be prepared.
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