Monsanto:Battered,Bruised, and Still Growing

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     This article grabbed my attention because after of not ever hearing about the company, I have heard about it twice in one week.  This article discusses all the setbacks Monsanto has overcome and how they are still growing and expanding their business.
     The name Monsanto has much negativity surrounding their name but clearly the company must be doing something right since they are still around and still being an innovator in their industry.
     The key point in the article I would like to point out since it was a main focus in class on Monday is that Monsanto "...got back to the basics of reconnecting with our customers."  This ties in perfectly with the concept of relationship marketing.  Relationship marketing's goal is to develop and maintain long-term mutually satisfying arrangements where both buyer and seller focus on the value obtained from the relationship.  This shows that Monsanto is putting the customer's needs first and that is needed for a business to succeed.
     I also would like to point out that Monsanto is a very innovative company and being an innovator means you are the first to do something and being that of course will lead to criticism by others.  Monsanto needs to continue to do what they are doing because it is clearly working.

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